As the nicotine pouch market continues to surge globally, 2025 is shaping up to be a massive year for retailers and resellers looking to capitalise on this fast-growing, smokeless category. With so many brands entering the space, choosing the right products for your shelves is key to staying competitive.
Whether you run a vape shop, convenience store, or an e-commerce platform, here are the Top 5 Nicotine Pouch Brands to Stock in 2025 — selected for their popularity, brand loyalty, and market performance.
1. Killa
The OG heavyweight.
Killa remains a top seller in the high-strength pouch market. Known for its intense buzz, bold flavours, and hardcore branding, Killa is a hit with experienced users who crave that powerful nicotine hit.
Why stock it:
- Huge brand recognition
- Loyal customer base
- Strong sales across Europe and the UK
- Flavours like Cold Mint and Cola fly off the shelves
2. Pablo
Killa’s wilder cousin.
Pablo is known for being one of the strongest pouches available, making it a go-to for users with high tolerance. Its edgy branding and cult-like following make it a magnet for repeat buyers.
Why stock it:
- One of the strongest on the market (up to 50mg/g)
- Eye-catching packaging
- High demand among hardcore pouch users
- Ideal upsell with Killa
3. Maggie
The UK-born disruptor.
Maggie is gaining serious ground as a modern, stylish alternative in the pouch scene. With a range of unique flavours, smooth nicotine delivery, and clean branding, Maggie appeals to both newcomers and experienced users.
Why stock it:
- Strong UK branding & compliance
- Flavours like Fruit Punch, Mr Blue, and Jamaican Kola stand out
- Competitive wholesale pricing
- Ideal for shops looking to support British brands
4. Kurwa
Cool, quirky, and consistent.
Kurwa pouches have carved out a space for their fun, youthful branding and strong international following. With a focus on fruity, sweet, and bold flavours, Kurwa appeals to a wide range of users — especially younger adults.
Why stock it:
- Great flavour variety (Bubble Gum, Energy Drink, Cactus Apple)
- Vibrant, collectable designs
- High customer curiosity and trial rates
- Strong B2B distribution support
5. Cuba
Strong, stylish, and well-known.
Cuba pouches deliver a premium experience with their super-strong brands. They're perfect for casual users or those seeking a strong hit.
Why stock it:
- White Line is a balanced strength (ideal for everyday use)
- Sophisticated flavour range
- Appealing to mature users
- Gaining traction in both EU and UK markets
Final Thoughts: What Should Resellers Look For?
When choosing nicotine pouch brands in 2025, look for:
- Strong brand recognition
- Reliable supply chains
- Flavour variety
- Packaging compliance (especially in the UK)
- Customer loyalty
All five brands above hit the mark — whether you're looking to stock high-nicotine powerhouses like Pablo and Killa, or newer favourites like Maggie and Cuba. The pouch market is heating up fast — now’s the time to load your shelves with what customers want.
Want help sourcing these brands at wholesale prices? Contact Nico Distribution – we’re the go-to B2B supplier for top-tier nicotine pouches across the UK and Europe.
