As nicotine pouches continue to reshape the way adults consume nicotine, few brands have captured global attention like VELO. Sleek, tobacco-free, and available in a variety of flavours and strengths, VELO has become a go-to choice for those seeking a cleaner, more modern nicotine experience.
But what exactly are VELO nicotine pouches? Where did they come from, and who makes them? Let’s dive into everything you need to know.
What Are VELO Nicotine Pouches?
VELO nicotine pouches are tobacco-free, smoke-free oral pouches that deliver nicotine through the lining of the mouth. Each pouch is placed discreetly between the lip and gum, offering a slow, steady release of nicotine without the need to smoke or vape.
Unlike traditional tobacco products, VELO pouches contain:
- Nicotine salts (extracted and purified from tobacco)
- Plant-based fibers
- Food-grade flavorings
- Sweeteners and stabilisers
They come in a range of flavours — from minty fresh to fruity — and multiple strengths to suit different preferences.
Why Were VELO Pouches Created?
The creation of VELO is part of a larger movement toward harm reduction and smoke-free alternatives. As more smokers and vapers look for cleaner, more discreet ways to consume nicotine, pouches like VELO offer a compelling option.
Key reasons behind VELO’s development:
- No smoke or vapour: Better for public use and social environments
- Tobacco-free: No combustion, no spitting, and no smell
- Portable and discreet: Easy to use anytime, anywhere
VELO was designed for the modern nicotine consumer — someone who values convenience, discretion, and control over their intake.
Where Did VELO Come From?
VELO was originally launched in Sweden, a country with a long-standing tradition of oral nicotine use, thanks to the popularity of snus. Swedish consumers were early adopters of nicotine pouches, helping drive innovation in the category.
The brand was later rolled out internationally as the nicotine pouch category exploded in popularity across Europe, the UK, and the U.S.
Who Makes VELO?
VELO is produced by BAT (British American Tobacco) — one of the largest tobacco and nicotine companies in the world. BAT has invested heavily in "Next Generation Products" (NGPs) as part of its mission to build A Better Tomorrow™, reducing the health impact of its business.
BAT owns and operates multiple smokeless and vapor brands, but VELO is their flagship product in the oral nicotine pouch category. Their extensive R&D and global distribution capabilities have helped make VELO one of the most widely available nicotine pouch brands in the world.
The Future of Nicotine: Are Pouches Here to Stay?
With increasing regulations around vaping and smoking, nicotine pouches like VELO are well-positioned to become the future of adult nicotine use.
Here’s why: Legally compliant in many markets where vaping is restricted, no fire, no device, no hassle, preferred by consumers seeking discreet, low-maintenance options and strong support from major tobacco companies investing in harm reduction
As more consumers seek alternatives to cigarettes and disposable vapes — especially following vape bans like the UK’s June 1st 2025 ban on single-use vapes — pouches are gaining serious traction.
VELO has quickly become a standout name in the nicotine pouch space, and it’s easy to see why. Made by a trusted global manufacturer, available in a variety of options, and designed for modern lifestyles, VELO is more than just a product — it’s part of a movement toward smarter, smoke-free nicotine.
Interested in trying VELO for yourself?
Explore our collection at PouchLine.com and discover why VELO is leading the pouch revolution.
